New Chief Executive Officer announcement

The Board of Sports Environment Alliance (SEA) is delighted to welcome and announce the appointment of Adam Cheyne as its new Chief Executive Officer.

With an extensive background in urban and sports planning, environmental leadership, sport, member organisations, and strategic management, Adam is well placed to lead SEA into the next era of sustainable innovation and environmental stewardship across sport.

Amongst his roles and achievements Adam co-founded Urbankind, an urban and sports planning studio that has been instrumental in pioneering sustainable facilities and built environment outcomes for many communities. He brings a wealth of experience in environmental planning, climate policy, and sustainable development from across Australia. His qualifications in Town Planning and Sports Management provide a unique blend and complement his experience in leadership roles in NSOs and SSAs, including a decade with Tennis Australia.

Prior to establishing Urbankind, Adam was the Executive Officer for Parks and Leisure Australia (PLA) Queensland, advocating for parks and recreation sectors, leading the implementation of PLA’s strategic vision, and delivering growth initiatives across a diverse industry sector.

Adam is very much looking forward to joining SEA and said: "Having been on the SEA journey since its commencement, I am honoured to join SEA and excited to contribute to its mission of leading, educating, and empowering the sports community to take action for a sustainable future."

Adam has commenced the handover from SEA’s outgoing CEO Jan Fitzgerald, who finishes on 25 September. Adam’s first official day will be Monday 30 September.