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Sponsorship in Sport round table

Our host

Dr Russell Seymour, CEO, BASIS and former Sustainability Manager at Lords Cricket

Katherine O’Regan, CEO of Sports Environment Alliance

Our speakers

Amy Steel, SEA Ambassador, former Australian Diamonds and WA Leader | Decarbonisation and Climate risk at ENGIE Impact

Oliver Braley, M&C Saatchi, Partnerships Senior Account Director

Andrew Simms, Author, Analyst and Co-Director of the New Weather Institute


Sponsorship in Sport round table

Sponsorship in sport has occupied the headlines around the world in recent weeks. And, while there is a noticeable shift towards making ethical and sustainable choices in this space, the topic has raised an equal amount of uncertainty and questions from sports clubs, organisations, players, and fans alike. The round table on sponsorship and sport will create a constructive space for our members and experts to discuss best practice, challenges, and ideas around this topic.

Amy Steel

Amy is a senior manager working on Climate Risk and Decarbonisation. With 10 years’ experience, Amy has provided advisory services in a broad range of sustainability areas, specialising in climate change over the last 6 years. The types of projects have ranged from assessing the physical risks resulting from global warming under different emission scenarios, through to establishing decarbonisation targets and trajectories, and evaluating the technology types required to meet these.

Amy is a SEA ambassador, former Adelaide Thunderbird and represented the Australian Diamonds from 2009 to 2011, being an Australian Institute of Sport Netballer and a World Youth Champion in 2009.

Oliver Braley

Ollie is approaching 10 years in the sports industry with experience working with market leading brands in both the UK and Australian market. These include organisations such as Vodafone, HSBC UK and Woolworths managing multi million pound/ dollar partnerships.

Campaigns to date have activated brand agreements with leading rights holders such as the British & Irish Lions, London Marathon Events and the Tour de France. The latter resulting in a Silver in Glass Lion for Change and Silver in the Entertainment for Sport (Diversity and Inclusion) category as we worked with a group of females to highlight the lack of a female Tour de France.

Ollie was also recognised as one of the mediaweek 30 under 30 in the UK, and in 2022 was named on the Jury for Canne Lions as part of the Sports & Entertainment Jury. Other campaigns have also been recognised through Sports Industry Awards, WARC, Sport Tech Awards and UK Sponsorship Awards.

Andrew Simms

Andrew Simms is an author, political economist and campaigner. He is co-director of the New Weather Institute, coordinator of the Rapid Transition Alliance, assistant director of Scientists for Global Responsibility, a research associate at the University of Sussex, and was policy director for many years at the New Economics Foundation. He was a co-author and publisher of the original Green New Deal in 2008. Andrew devised ‘Earth Overshoot Day,’ marking when in the year we start living beyond our ecological means and, with Prof Peter Newell, proposed the Fossil Fuel Non Proliferation Treaty in 2018, now a major international campaign. His books include Cancel the Apocalypse, Ecological Debt, The New Economics, Tescopoly and Do Good Lives Have to Cost the Earth? His latest, Economics: A Crash Course, is the first beginners guide to the subject written from a plural, new economics’ perspective. His other current campaigns include Badvertising – to stop adverts fuelling the climate emergency, and Car Free Mega Cities. He tweets from @andrewsimms_uk & is on Mastodon: @andrewsimms@indieweb.social

#NoPlanetNoPlay #SEA_theChange #Networking #ClimateAction

Photo by Fancy Crave on Unsplash



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25 November

Deloitte Impact Day - Interactive workshop

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6 December

SEA x BASIS: #CommonwealthClimateConversations